The silhouettes are slim but supple, the volumes soft but firm. Tailoring remains at the heart of the collection like a daily armour, in perfect balance between assertive and sensual character. Dresses are about ease and comfort, the types of pieces you put on and are already impeccably dressed, some adorned with golden stud hardware or a modernised leopard print.

Sportmax unveils a series of bags, shoes, belts, jewellery and eyewear that match the new collection aesthetics. Playing with symbols in a modern way, the new “S” hardware appears across straps and buckles like a innovative genre of jewellery to be mixed and matched. The Resort 2025 marks the debut of the new Soffy Bag, an integral elaboration on the brand’s soft codes in padded leather.