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"BOUBA/KIKI'': Sportmax SS23 Runway Show
The manifesto of the Sportmax Spring-Summer 2023 Runway Show Collection explores the sonorous contrast in the words Bouba/Kiki. The shape of sound unfurls the instinctual response to sensorial stimuli by creating a contemporary synesthesia in which different elements find their own balance.

The geometric and organic, the natural and artificial and the ultra-casual and extravagant are the dueling contrasts at constant play. A fashion-driven celebration of an aesthetic style and sensibility based on excess, irony, disruption, subversion of social norms. From A-lines to low waists, from the counterculture looks of the 90s to streetwear details. An alchemical collage which trascends the confines of any logical explanation for a declaration of freedom and an incessant experimentation, resistant to conformism, whilst on a continuous quest for the extreme.

An hypnotic and luminescent energy defined through psychedelic motifs and tactile padding-effect textures. A vivid palette alternates between acid tones, pastels, deep colors, and touches of optical white and pure black are interspersed throughout. The moulded, second-skin boots of the collection dictate an unusual sensuality.
Ss23 07 Sportmax
Ss23 08 Sportmax
Ss23 09 Sportmax
Ss23 10 Sportmax
Ss23 11 Sportmax
Ss23 12 Sportmax
Ss23 19 Sportmax
Ss23 20 Sportmax
Ss23 21 Sportmax
Ss23 25 Sportmax
Ss23 26 Sportmax
Ss23 27 Sportmax
Ss23 31 Sportmax
Ss23 32 Sportmax
Ss23 33 Sportmax
Ss23 34 Sportmax
Ss23 35 Sportmax
Ss23 36 Sportmax
"BOUBA/KIKI"
Sportmax Spring-Summer 2023 Collection