Cover Video Hero  Lp Fw22 Sportmax

''DIAL 'S' FOR ...'': Sportmax FW22 Runway Show
Alteration of metanarrative archetypes for an enigmatic seduction. The manifesto of the Sportmax Fall-Winter 2022 Runway Show Collection detects the deconstruction of the Femme Fatale array. A parallel and contemporary interpretation of seduction, sensuality and bold silhouettes.

A twilight palette is awashed in black, midnight blue with hints of coffee, merged with nude tints and splashes of fuchsia and red in contrast with fluorescent accents. The range of materials is structured and curated from patent leather to rendered elastic wool, combined with tech fabrics and luminescent rhimestones, so to enhance silhouettes.

Body exploration encounters tailored constructions to define a feminine empowerment. Hourglass volumes and exaggerations in contrast with defined lines are influenced by late minimalism. A perfect aesthetic short-circuit between provocative exposures and intense rigor.
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